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1,440 a day, the new 24/7

In today’s busy, cluttered media environment it’s important to be savvy and sophisticated with your media relations activities. The digital space has created a new “24/7” … it’s now more like 1,440/day.  (Think of it as

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A Guide to the Difficult Conversation

If you’ve been in a communications position long enough, you have had the inevitable difficult conversation. Whether talking with a client, boss, colleague or reporter, these conversations are rarely easy. From the time we are kids, we’re

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How to Give a Great Toast

It happens to all of us … we are asked to give a toast for a graduation, anniversary, engagement, or colleague’s retirement. At some point in our lives, we are asked to pay tribute to someone

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Do Actions and Words Need to Match?

A client asked us to develop a communications plan to brand and publicize its commitment to people. This organization intended to put some significant resources behind both the plan and its tactics because it wanted to

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Your Personal Brand

No Story to Tell? I had coffee with a recent college grad the other day. She was job searching, and wanted some advice on how to break into PR. I asked her why she wanted to

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Originality

Stealing Shamelessly A few years back, we wrote a speech for a client who asked us to explore the concept of “stealing shamelessly.” As Chief Operating Officer of a global organization, he wanted to encourage employees

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Importance of Brevity

140 characters on Twitter … tight space on mobile devices … ten second quotes on TV. Today’s environment demands the quick hit and to-the-point, pithy comments – regardless of the medium. If you’re skilled at the

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