Communications Basics: The Beginning of Any Good Plan

Any good plan begins with some basic questions.

Who are your audiences? And let’s prioritize … which are really the most important? If we can rank them, we can help you determine where you really need to be spending your time. As the old saying goes, if everything’s a priority, nothing’s a priority!

What do you want to say? I will listen, then help you prioritize, streamline, and focus these messages sharply. In today’s environment, people receive hundreds of messages on a given day. The more you can prioritize and focus, the greater chance your messages will cut through.

When should you say it? Whether your organization is going through an acquisition, just starting up, or preparing to announce some change, staging your messages just right can make all the difference. We can help.

Where should you say it? There are so many choices. E-mail? Podcast? Speech to a specific audience? Blog? Selecting the right vehicles helps ensure that you reach your desired audience. It’s an important choice.

Why do you want to deliver your messages? Are you trying to inform? Do you want to drive change? Do you need to change people’s long-held beliefs about you or your organization? The answers to these questions represent your “desired outcomes” – what you want your audiences to know or believe about you, or do for you. Specific answers help create a more robust, measurable plan.

Finally, how should you say your messages? What words have the most meaning to your audiences? How brief and memorable can we make your main messages? And how many times have you heard someone say, “I didn’t say that” … when they did. What’s probably more accurate is they didn’t mean what they said. Proper planning, training, and preparation can help you always – and I mean always – say what you mean.

Good planning, identifying desired outcomes, and working your plan can help you achieve your Winning Presence!

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Communications Basics: The Beginning of Any Good Plan

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